Extreme Sheep, LCD Art and A Marketing Lesson For Your Business

September 16th, 2009 by Lloyd Pro Group Inc.

What Do Welsh Sheep, LCD Lights and a Viral Video From Samsung Have To Do With Your Atlanta Business?

As of today over 9,231,458 people have watched this video on you tube. Over 1 million watched it within the first 4 days of its release and it went viral.

In a moment I will show you how your business  can benefit from this video.

How A Welsh Group Of Sheep Farmers Became Overnight Sensations

In an effort to promote their LED TV’s Samsung in an incredible marketing move recruited Welsh national sheep herding champion Gerry Lewis, and a team of Welsh sheep herders to guide the flocks into the amazing positions you see above.

The 200 second advertisement shows the sheep being maneuvered into several positions by sheep dogs and has them create a spectacular visual display for the eyes using various coloured LEDs on their back.

Matt Smith, the co-founder of ad agency The Viral Factory said: “The people on camera are real farmers and they were really controlling the sheepdogs. Rather than trying to fake it all we did it for real.

“The sheep herding bit is straight up – no trickery but there is a fair amount of computer trickery and post production work.

“We thought the Mona Lisa was the big wink to people – once they saw that we thought they would realize it was not all real.

“But we have been quite surprised that there is still a debate about whether it is all real and people have been coming up with various theories.”

What Does A Video About Glowing Sheep Have To Do With Your Business?

Simply this. Advertising and marketing has evolved to the point that more and more people are researching for businesses and services they need via the internet. Local Businesses are reporting that the response from traditional yellow page advertising is down significantly from a few years ago.

Now while the economy may be partly to blame, research shows that the majority of people are now using the internet over the traditional yellow pages.

The internet is the advertising and marketing model of the future. Industry leaders like Samsung have embraced the technology of websites, blogs and viral videos.

I guess you can view it almost as another form of Atlanta business insurance for your company. It insures that you will have protection against the liability of relying solely on traditional advertising mediums that used to perform better.

Lloyd Pro Group is more than Atlanta Ga insurance agency. We also provide business solutions for our clients. If you are looking for some help in these areas please leave us a comment below and someone will contact you.

How about your Georgia business?

Have you noticed a difference in the amount of phone calls, leads and business that traditional advertising is pulling for you?

Have you begun a website, blog or used video to create leads for your business?

What kind of results have you experienced?

Please share your experiences with us below.

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